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Performance is not just an aspect it's a feature!
In all the key functionalities development of a product or a service, features like stability, scalability, reliability, speed, responsiveness and resource utilisation are extremely significant. These system/product/service behavioural features and their KPIs determine how aligned the services are with customer needs and journey. Because the fact remains that Customer satisfaction is all about Performance.

Load and Performance for Call Centre (university clearing/contact centre)

Inbound call traffic generation.
SIP trunk integration and simulation.
Outbound traffic generation.
PSTN, cellular call generation.
Omnichannel test coverage.
Social media integration and traffic generation for           WhatsApp, Facebook, Twitter, SMS, chatbot.
KPI monitoring and deep analysis.
Call centre agent interaction automation.

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Load and Performance for Telecom Services

Bulk call generation for Incoming and outgoing
User plane and control plane interface simulation
Legacy telephony, LTE, VoLTE, SIP call flow generation
GPRS, MMS, SMS, supplementary services testing
Handset simulation
Telecom Nodes simulation (IMS nodes, MME,           MSC, HLR, SGW, PGE, AMF, UPF and related 5G nodes)
KPI monitoring and performance counter extraction
Telco cloud stability testing